In my years of destination marketing, I’ve always sought the extraordinary, new approaches, and creative minds driving the industry forward in the destinations I’ve worked with (and still do) in tmf dialogue. Yet, as the world evolves and new concepts emerge, one thing has become clear: sustainability is the common denominator we all must strive for in all that we plan, execute and innovate. 

With a deep understanding of the significance of water and its complex challenges, my specialization is in this domain. FrauBlau represents the quest for solutions, the efforts to find new ways to address the extensive water issues affecting the hospitality sector and to integrate solutions as part of the brand message.

But FrauBlau is more than just striving for improvement – it’s a call for collaboration, communication, and innovation. Getting ready to expand our cross-disciplinary knowledge and moving out of our comfort zones, we can drive the necessary change together.

Water and SDG6/SDG14 are a strong anchor in this process.